Burger King launches integration with search engine to make digital ordering easier
Burger King on Monday is planning to launch its first integration with Google, allowing guests to find the nearest restaurant, order and pay.
Guests can search using the Google Search, Google Maps or Google Pay app. The feature will be available for more than 5,000 Burger King restaurants nationwide across the continental U.S. Starting Dec. 21, guests can activate an offer in the Google Pay app to earn 20% cashback on their next $10 or more Burger King order.
Google has long been building its relationship with restaurants in an effort to become the first step for hungry consumers looking for convenience.
In early 2020, Google said consumers made more than 5 billion Google searches for restaurants every month. Last year, the company added an Order Delivery button, as well as voice-based ordering using Google Assistant.
The pandemic has vastly accelerated consumer reliance on digital ordering, and, like many restaurant chains, Burger King parent Restaurant Brands International Inc. is leaning into convenience-driven technology enhancements.
In October, the company unveiled a new restaurant-of-the-future drive-thru prototype for Burger King and Tim Hortons, with sister-brand Popeyes Louisiana Kitchen soon to join in. The modernized restaurants will include digital screens, “predictive selling” technology to offer special promotions based on previous orders, integration with loyalty programs and remote, contactless payment.
RBI has 27,000 restaurants in more than 100 countries and U.S. territories.